I love to tell the story of a local shop owner in my community.

A home decor and gift retail store, specializing in primitive and country decor.

The brick and mortar store is owned by two very smart women - a mother/daughter duo who share and work well off each other’s talents. One has a sharp business mind and manages most of the bookwork, while the other has the creative “what’s hot right now” touch.

Neither one knows much about the internet, online business, internet marketing, website hosting or any of the other geek and technical jargon that is so prevalent on business websites today (should you choose to go looking).

They have heard plenty, however, through their association with me and my relentless spewing of online business research and statistics…

Let’s face facts though.

They don’t want to know all that technical jargon. They don’t want to learn new terminology and software programs. Read the rest…