According to a recent research study by The Nielsen Company, more than 85% of the world’s online population has used the Internet to make a purchase. That’s a 40% increase over the past two years. (This falls directly in line with other research companys’ findings - 20% increase annually.) Read the rest…

One of the services my clients use and are thrilled with is the online payment processor available through the small business website solution I promote and work within.

For years I promoted PayPal, even though their fees were high, but when I discovered an online payment system that was easy to work with and had low fees I jumped in to investigate.

The thing about PayPal is that it is one of the most trusted and recognized online payment networks for both shipable and digital products. On the other hand, having your own merchant account (and not filtering your customers through a third party) gives your business credibility beyond belief! Read the rest…

I love to tell the story of a local shop owner in my community.

A home decor and gift retail store, specializing in primitive and country decor.

The brick and mortar store is owned by two very smart women - a mother/daughter duo who share and work well off each other’s talents. One has a sharp business mind and manages most of the bookwork, while the other has the creative “what’s hot right now” touch.

Neither one knows much about the internet, online business, internet marketing, website hosting or any of the other geek and technical jargon that is so prevalent on business websites today (should you choose to go looking).

They have heard plenty, however, through their association with me and my relentless spewing of online business research and statistics…

Let’s face facts though.

They don’t want to know all that technical jargon. They don’t want to learn new terminology and software programs. Read the rest…